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Digital Marketing Coordinator



4 months ago

Job Description

We're looking for someone to manage and analyse lead generation campaigns, including PPC marketing, programmatic, paid and organic social media. Implement marketing and recruitment strategies for each of the Tropical Heat brands locally and internationally, including website digital marketing, SEO, Online selling and Social Media for target audiences based on the standard market research data results. 3. Manage all online and other digital advertising with graphic designers to ensure graphics and data specifications for advertisements are met. 4. Maintain/Update master digital marketing and advertisement tracking calendar.

Required Knowledge, Skills, and Abilities

  1. Demonstrate strong oral, writing and editing skills and good aesthetic judgment
  2. Firm grasp of both internal and external branding and marketing concepts, techniques, and the ability to craft and implement strategies focused on marketing objectives and goals
  3. Proficiency in Facebook Ads Manager, Google AdWords, Google Analytics, Mail Chimp, Excel, PowerPoint
  4. Extensive experience with Google Analytics is required
  5. Bilingual in Swahili and English; multiple languages a plus

Education + Experience

  1. Bachelor’s degree required in marketing, advertising, public relations, communications, or related fields 3-4 years’ experience working in related fields