Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
Market through various channels and segment databases working with large data sets.
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, conversion, and monetization.
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
Partner with creative teams, other internal stakeholders, and external agencies and vendors.
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.