Apply for this Job

Executive logo

Director, Marketing & Communications - KCB

EXECUTIVE

Nairobi

3 weeks ago


Job Description

Reporting to Group Chief Operating Officer the position directs and executes the overall marketing and digital marketing programs and is responsible for the Bank’s brand and image in liaison with internal stakeholders. The role includes developing brand positioning, values and messaging that are unique and differentiated encompassing strategic growth areas. The position holder is responsible for providing market information and recommendations to the respective business units to aid in product development and customer service.

Required Knowledge, Skills, and Abilities

  1. Minimum 15 years' Marketing experience with at least 8 years’ experience in senior management with proven performance in Brand management, Product & Process innovation and execution, and Loyalty program management
  2. Business acumen, an entrepreneurial mind-set and approach to business; willingness to take commercial risks and mitigated operational risk
  3. Have strong relationship and communication skills; excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations
  4. Good appreciation and knowledge of the relevant Operating Industry, latest market trends as well as challenges
  5. Excellent Cross-Cultural People Management skills, team motivation and leadership competencies
  6. A good understanding of Banking Law and Practice as well as Corporate Governance Principles
  7. Sound IT proficiency
  8. Proficiency with online marketing and social media strategy

Education + Experience

  1. University degree in a Business, Marketing or a similar discipline from an institution recognized by Commission of University Education is required
  2. Professional qualification in CIM is an added advantage
  3. Master’s degree in is added advantage