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Social Media Specialist- Standard Media Group

EXECUTIVE

Nairobi

1 month ago


Job Description

Reporting to the Head of Marketing, the Social Media Specialist will be responsible for all aspects of our social media marketing operations with the central goal of helping grow our brand’s presence and influence online while also increasing brand loyalty and awareness Build and execute social media strategy through research, benchmarking, messaging, and audience identification • Write, develop, and strategize online content production and scheduling • Assist with crisis management, bad reviews, and negative news communications • Generate, edit, publish, and share content daily (original text, images, video, and HTML) Build meaningful connections and encourage community members through dialog and messaging • Create and maintain company social media pages and profiles. • Moderate user-generated content and messages appropriately, based on company and community policies • Create and implement social media marketing plan and editorial calendar • Track and analyse analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Required Knowledge, Skills, and Abilities

  1. • 4+ years’ experience in digital marketing and social media • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+

Education + Experience