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Social media and content creator support

EXECUTIVE

Nairobi

4 weeks ago


Job Description

We are searching for a talented Social Media & Content Creation Support to represent our company by building a social media presence for our brands. You will be responsible for coordinating and implementing our social media strategy across key social media channels. You will be instrumental in increasing our social media brand presence and influence online while increasing brand loyalty and awareness. Social Media Community Management Assist with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities Build meaningful connections and encourage community members through dialog and messaging Collaborate with other departments to build and manage channel-specific campaigns to increase reach Coordinating and Distributing Content Maintain a monthly social media calendar Generate, edit, publish, and share content daily ( text, images, videos etc.) Drive awareness of new blog posts Flag and aggregate interesting content to re-tweet Contribute to the development of video content to post on relevant social media platforms Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel). Understanding and monitoring social media analytics Track key social media analytics on a monthly basis, including Google Analytics, Bitly statistics etc. Track and report website statistics using Google Analytics Identify trends and insights and optimize spend and performance based on the insights Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Required Knowledge, Skills, and Abilities

  1. Minimum Qualifications Bachelor’s degree or Higher Diploma in Communications/PR/Journalism related minimum 3 years experience Additional Qualifications Strong familiarity with the business applications of social media platforms Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ Excellent verbal and written communication skills Other Skills & Competencies Understanding of social media metrics in order to interpret the results and take action to increase the effectiveness of social media campaigns Experience writing and managing content for the media, including digital and social media platforms (Twitter, LinkedIn, Facebook, etc
  2. ), video scripts and storyboarding case studies, and factsheets/briefings
  3. Attention to detail, ability to prioritize, meet deadlines and work with little supervision Excellent verbal and written communication skills Ability to research and understand complex subject matter to produce succinct, engaging copy for different audiences Effective interpersonal skills and ability to work on own initiative within set guidelines and as part of a team

Education + Experience